BizKids is a financial literacy program for kids, which airs on PBS. They have also produced books and online courses to help children learn how to manage their finances.
I devised a comprehensive, strategic social media marketing plan for Biz Kids to help them improve their overall social media presence, as well as to develop a tactical plan in support of their book launch.
The plan development was rooted in an assessment of their current social media activities, competitive and industry leader analysis, and demographic research. The strategy included recommended platforms, best practices regarding content, posting and community management, suggested performance metrics and recommended tools to manage content creation, distribution, and relationship management.
I also have provided curriculum development services for their standalone online course.